Awakened Media.

Terms and conditions

Last updated: 21 September 2026 Version 2.0

These terms govern the supply of our advertising service to your business. Please read them carefully. By submitting your website to us, accepting a place from our waiting list, or paying for clicks or impressions, you agree to these terms. Being sent sample ads by us is not itself an agreement to anything: clause 11 explains where you stand. If you do not agree to them, do not use the service.

1. Definitions

  1. In these terms the following words have the following meanings.
    • We, us, our: Shah Corporation Limited, a company registered in England and Wales, trading as Awakened Media.
    • You, your, the Customer: the business that uses the Service, on whose behalf you are agreeing to these terms.
    • Service: everything described in clause 4, including reading your website, producing the Ads, and running the Ads on the Platforms.
    • Ads: the advertising creative we produce for you, including images, text, layouts, and any variations of them.
    • Customer Materials: your business name, trading names, logo, website and its content, images, photographs, product and price information, and anything else you give us or that we take from your public website.
    • Platforms: Facebook, Instagram, and any other advertising platform we use to run the Ads, together with the companies that operate them.
    • Our Ad Account: the advertising account or accounts we own and control on the Platforms, through which the Ads are run.
    • Click: a click on an Ad as counted and reported by the relevant Platform.
    • Impression: a view of an Ad as counted and reported by the relevant Platform. Impressions are priced per thousand.
    • Spend: the amount you commit in advance for Clicks or Impressions in a given month.
    • Fees: all amounts payable by you under clause 8.
    • Attribution Line: the words "Ads by Awakened Media" or similar wording shown with an Ad.
  2. A reference to writing or written includes email. A reference to a statute includes it as amended or replaced.
  3. Headings are for convenience only and do not affect how these terms are read. The words including, for example, and in particular do not limit what comes before them.

2. Who we are and how to contact us

  1. We are Shah Corporation Limited, a company registered in England and Wales (company number 08117456, registered office: Irish Square, Upper Denbigh Road, St Asaph, Denbighshire, LL17 0RN), trading as Awakened Media at awakenedmedia.net.
  2. You can contact us at hello@awakenedmedia.net, or through our contact form. That email address is the correct one for all notices under these terms.
  3. We will contact you using the email address you give us. It is your responsibility to keep that address current and monitored.

3. Eligibility and who these terms apply to

  1. The Service is offered to businesses only. By agreeing to these terms you confirm that you are acting for purposes relating to your trade, business, craft or profession, and not as a consumer.
  2. You confirm that you have authority to bind the business you represent, and that the business is bound by these terms. If you are a sole trader you contract personally.
  3. Because you are not a consumer, the Consumer Rights Act 2015 and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 do not apply to this contract, and you have no statutory cancellation or cooling off rights under them.
  4. You confirm that your business, its products and its services are lawful in the United Kingdom, that you hold every licence, permission and registration your business needs, and that nothing about your business would breach the advertising policies of the Platforms.
  5. We may refuse to supply, or continue to supply, any business for any reason or none. We are not obliged to give a reason.

4. The service

  1. The Service normally consists of the following. We read your website and take screenshots of it. We copy images and your logo from it. We use artificial intelligence models to produce a brand brief and a set of Ads, ordinarily ten. We ask you a small number of questions. You choose a smaller set, ordinarily five. We then run those Ads on the Platforms from Our Ad Account, targeted locally or nationally as we think fit.
  2. The Service is provided on an as is and as available basis. To the fullest extent permitted by law, all conditions, warranties and terms implied by statute, common law or otherwise are excluded, including any implied terms as to satisfactory quality, fitness for a particular purpose, or conformity with description.
  3. We may change the Service, the models we use, the number of Ads produced or selected, the format of the Ads, the targeting, the Platforms used, and the way the Service works, at any time and without notice. We will not reduce the Service so far that it ceases to be an advertising service while you are paying for it.
  4. We decide how the Ads are made, what they say and show, how they are targeted, which Platforms and placements they run on, how budget is distributed between them, and when they are started, paused, edited or stopped. You choose which of the Ads we produce you want to run, as clause 8.1 says. What those Ads contain, and everything else in this clause, is for us. You may ask for changes. We are not obliged to make them.
  5. We may pause, edit, reject or remove any Ad, and suspend or stop the whole of your Service, at our discretion and without notice, including where we consider that an Ad or your business may breach a Platform policy, applicable law, the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (the CAP Code), or our own standards, or where a Platform requires it.
  6. We do not promise any particular volume of Ads, frequency of delivery, response time, availability, or level of support. Any timescale we give is an estimate only and time is not of the essence.

5. Our ad account, campaigns and data

  1. The Ads run from Our Ad Account. Our Ad Account is ours. You acquire no right, title or interest in it.
  2. We own, and are solely entitled to, Our Ad Account and everything within it, including the campaigns, ad sets, audiences, custom and lookalike audiences, pixels, targeting configurations, optimisation history, learnings, performance history and all data generated by running the Ads.
  3. You have no right to access Our Ad Account, to be added to it, to have any campaign, audience or asset transferred out of it, or to receive raw Platform data from it. We may give you reporting in a form and at a frequency we choose.
  4. We may use the data generated by running your Ads, in aggregated, combined or anonymised form, to improve the Service, to train and evaluate our systems, and for any other lawful business purpose, during and after our relationship. Our use of personal data is described in our privacy policy.
  5. Where we act as controller of ad performance data, clause 16 applies.

6. Intellectual property

  1. Your materials stay yours. Nothing in these terms transfers ownership of the Customer Materials to us.
  2. Licence to us. You grant us, and our subcontractors and the Platforms, a worldwide, royalty free, fully paid up, non exclusive, transferable, sub licensable, irrevocable and perpetual licence to host, store, copy, crawl, screenshot, reproduce, adapt, modify, crop, recolour, translate, combine with other material, publish, display, distribute and otherwise use the Customer Materials for the following purposes:
    • making, testing, running, optimising and reporting on the Ads;
    • operating, developing, evaluating and improving the Service;
    • showing our work as a portfolio, in case studies, in pitches, on our website and in our own marketing, naming your business and showing your logo and your Ads.
  3. You may opt out of the portfolio and marketing use in clause 6.2 by writing to us at hello@awakenedmedia.net. The opt out takes effect within a reasonable time of receipt, applies only to future use, and does not require us to remove or recall material already published, printed or distributed. The licence for every other purpose is unaffected and continues.
  4. We own the ads. All intellectual property rights in the Ads, and in the brand briefs, prompts, layouts, templates, variations, models, tooling and all other creative and technical material we produce or use, are owned by us and vest in us on creation. To the extent any such right arises in you, you assign it to us absolutely with full title guarantee, including by way of present assignment of future rights, and you waive all moral rights in it.
  5. Your licence to the ads. While you are a customer in good standing and your Fees are paid up to date, we grant you a non exclusive, non transferable, non sub licensable, revocable licence to have the Ads displayed through the Service. You have no right to download, copy, reuse, edit, adapt, or run the Ads yourself, on your own ad account, on any other platform, or in any other medium, and no right to use them after the Service ends, unless we agree otherwise in writing.
  6. You must not remove, obscure or alter the Attribution Line unless you are paying the fee in clause 8.4 and we have confirmed it has been removed.
  7. The licence in clause 6.2 survives termination of this contract for any reason. The licence in clause 6.5 ends immediately on termination.

7. Artificial intelligence, your content, and your responsibility for it

  1. The Ads are generated wholly or partly by artificial intelligence models. Output from such models can be wrong. It can invent, misstate or misread facts, prices, offers, opening hours, locations, product details, claims and legal wording. It can produce images that do not accurately depict your business, premises, staff or products.
  2. The models are supplied by third parties. Their behaviour, availability, output and terms are outside our control. We do not warrant that output will be accurate, original, non infringing, consistent, or fit for any purpose.
  3. You are responsible for checking every Ad before you select it and while it runs. That includes checking every claim, price, offer, discount, guarantee, availability statement, qualification, accreditation and piece of factual information, and checking that the Ad complies with all applicable law and advertising regulation, including the CAP Code and rulings of the Advertising Standards Authority, consumer protection law, and any rules that apply to your sector.
  4. By selecting an Ad, or by allowing an Ad to continue to run, you approve it and confirm that it is accurate, lawful and compliant. Approval is yours alone. We do not verify, and are under no duty to verify, anything in an Ad.
  5. You must tell us immediately if an Ad is inaccurate, misleading, unlawful or non compliant. We will pause or remove it within a reasonable time. Until then it continues to run at your risk.
  6. You are responsible for ensuring that you own or are licensed to use everything on your website and everything else you give us, including images, photographs, illustrations, fonts, music, logos, trade marks, copy, testimonials and any depiction of an identifiable person, and that our use of it under clause 6.2 will not infringe the rights of anyone else or breach any law.

8. Prices and payment

  1. Nothing is due until you say so. We tell you the prices before you commit any Spend. No Fee is due, and we take no payment, until you have seen those prices and told us in writing that you want to start. Nothing runs before then. You choose which of the Ads we have produced you want to run, and by choosing them you approve them under clause 7.4, before they go live. Choosing is not a right to edit or direct them: clause 4.4 applies. The rest of this clause applies once you have agreed to start, and a contract comes into existence as set out in clause 11.2.
  2. Producing the Ads is free. You pay only for results, and you choose which before you commit Spend: either Clicks, at the fixed price per Click, or Impressions, at the fixed price per thousand Impressions, in each case as we tell you before you commit Spend. Prices are exclusive of VAT, which is added at the prevailing rate where applicable.
  3. You commit an amount of Spend each month. A minimum monthly Spend applies, as notified to you. Spend is billed and payable in advance. We are not obliged to run any Ad before cleared funds are received.
  4. You may pay an additional fee per Click or per thousand Impressions, as notified to you, to have the Attribution Line removed from your Ads. Removal applies going forward only and takes effect within a reasonable time.
  5. You may increase your Spend at any time by telling us. The increase takes effect once the additional amount is paid and cleared. You may stop at any time under clause 12.
  6. Clicks and Impressions are counted by the Platforms. The Platforms' measurement of Clicks, Impressions, spend and delivery is final and binding between us for all billing purposes, in the absence of manifest error. We are not responsible for the accuracy of Platform measurement and we do not accept queries based on your own analytics, server logs or call tracking.
  7. We may change the price per Click, the price per thousand Impressions, the minimum Spend and the attribution removal fee by giving you 14 days' written notice. The new prices apply to Spend committed after the notice period ends. If you do not accept a change, your remedy is to stop the Service under clause 12.
  8. Refunds. We do not refund Clicks or Impressions that have been delivered, Spend that has been committed to the Platforms, or any part of a period in which the Service has been available to you. You can stop at any time under clause 12.2, and stopping is free. Spend you have paid for but not yet used is dealt with under clause 8.9.
  9. Unused spend. Where Spend you have paid for is still unused at the end of a period, we carry it forward to the next period. Where it is still unused when the Service stops, we refund it to you, less any Fee already due and any amount already committed to the Platforms that cannot be recovered. We pay it back within 30 days to the method you paid with. Unused Spend carries no entitlement to interest.
  10. All sums are paid in pounds sterling, in full and cleared funds, without any set off, counterclaim, deduction or withholding except as required by law. You are responsible for all payment processing charges and bank charges.
  11. If any sum is not paid when due we may, without limiting any other right, suspend the Service immediately and charge interest and compensation under the Late Payment of Commercial Debts (Interest) Act 1998, and recover the costs of recovering the debt, including reasonable legal and collection agency costs.
  12. Chargebacks. Raising a chargeback, payment dispute or reversal in respect of Fees properly due is a material breach of this contract. We may suspend or terminate the Service immediately, and you must reimburse us for the disputed amount together with all fees, charges and costs we incur as a result. Query a charge with us first at hello@awakenedmedia.net.
  13. All prices are exclusive of VAT and any other tax or duty, which you pay in addition at the applicable rate.

9. No guarantee of results

  1. We do not guarantee results of any kind. We do not promise any number of Clicks, impressions, enquiries, leads, bookings, customers, sales, revenue, profit, footfall, followers, search rankings, or any level of delivery, reach, frequency, cost per click, cost per result, or return on advertising spend.
  2. Advertising performance depends on many things outside our control, including Platform auctions, algorithms, policies and outages, competitor behaviour, seasonality, your prices, your website, your premises, your reviews, your stock and your own handling of enquiries.
  3. Nothing said by us, whether in marketing, on our website, in examples, in case studies, in figures from other businesses, or in conversation, is a promise, forecast, representation or warranty of the results you will achieve. Past performance of any campaign, ours or anyone else's, is not an indicator of your results.
  4. Delivery is at the discretion of the Platforms. Ads may be disapproved, limited, throttled or not delivered at all. That is not a breach of this contract by us.

10. Your warranties and indemnity

  1. You warrant and undertake on a continuing basis that:
    • you have the right and authority to enter into this contract and to grant the licence in clause 6.2;
    • you own or are properly licensed to use all Customer Materials, and our use of them as permitted by these terms will not infringe any third party right or breach any law;
    • all information you give us, and all content on your website, is accurate, current, complete and not misleading;
    • your business, products, services, claims and offers comply with all applicable law and regulation, including the CAP Code and consumer protection law;
    • you hold and will maintain all necessary registrations, licences and approvals for your business, and you hold and will maintain public liability insurance and, where your sector calls for it, professional indemnity insurance, in each case at a level a prudent business of your kind would carry, and you will give us evidence of that insurance within 7 days of us asking;
    • any personal data on your website, including staff names and photographs, testimonials and contact details, is lawfully published there, and the people it concerns have been told, or would reasonably expect, that suppliers such as us may collect and use it in advertising your business;
    • you will comply with the terms, policies and community standards of each Platform as they apply to advertisers and to advertised businesses;
    • you will not use the Service in connection with any product, service, claim or sector that is prohibited or restricted by a Platform, unless you have obtained and maintain the required authorisation and have told us about it in writing.
  2. Indemnity. You shall indemnify us, and keep us indemnified, on demand and in full, against all losses, liabilities, damages, fines, penalties, claims, demands, proceedings, settlements, costs and expenses (including reasonable legal fees and the cost of management time) that we suffer or incur arising out of or in connection with:
    • the Customer Materials or our use of them as permitted by these terms;
    • any Ad, to the extent the claim arises from the Customer Materials, from information you gave us, from your approval of the Ad, or from your instructions;
    • your business, your products, your services, your premises, your staff or your customers;
    • any breach by you of these terms, of any Platform policy, or of any law or regulation;
    • any claim by a third party, a Platform, a regulator including the Advertising Standards Authority, or a public authority, relating to any of the above.
  3. The indemnity in clause 10.2 is not subject to any of the limits or exclusions in clause 13, applies whether or not you hold insurance that would cover the loss, and survives termination.
  4. We may, at your cost, take conduct of the defence and settlement of any claim covered by clause 10.2. You must give us all reasonable assistance and must not admit liability or settle without our written consent.

11. Sample ads, the waiting list, and onboarding in batches

  1. We onboard businesses in batches. Submitting your website, joining a waiting list, receiving an acknowledgement, or being shown draft Ads does not create a contract and does not oblige us to supply the Service.
  2. A contract comes into existence only when we confirm in writing that we are onboarding your business and the first Spend is paid and cleared. Until then we may decline, delay or remove any business from the list at our discretion.
  3. We give no timescale for being taken off a waiting list, and we are not liable for any loss arising from delay, from a place not being offered, or from a place being withdrawn.
  4. Sample ads we make before you are a customer. We may approach your business and make you a set of sample Ads from the words and pictures on your own public website, together with a page showing them. They are illustrations of what the Service could produce. They are not a contract, not an offer capable of acceptance, and nothing about them obliges either of us to do anything.
  5. Those samples are ours, on the same basis as clause 6.4. No licence to use them is granted to you unless and until a contract comes into existence under clause 11.2. Equally, nothing in the samples gives us any ownership of your material: your business name, trading names, logo, trade marks, photographs and website content remain yours throughout, and clause 6.1 applies to them.
  6. The page we make for you is at a private, unindexed address that we send only to you. Showing you your own samples at that address is not publication of them. We do not publish the samples anywhere else, show them to anyone else, or run them anywhere, unless and until you become a customer and clause 6.2 applies. Tell us at hello@awakenedmedia.net and we will delete them and the material we copied from your website, and stop contacting you. Our privacy policy explains what we hold in the meantime.

12. Term, suspension and termination

  1. This contract starts when it comes into existence under clause 11.2 and continues on a rolling monthly basis until terminated under this clause.
  2. You may stop the Service at any time by writing to us at hello@awakenedmedia.net. Stopping takes effect at the end of the period for which Spend has already been committed, and clause 8.8 and clause 8.9 apply.
  3. We may terminate this contract for convenience on 7 days' written notice.
  4. We may suspend or terminate this contract, in whole or in part, immediately and without notice or liability, if:
    • you breach any of these terms, and the breach is material or is not remedied within 7 days of us asking;
    • any Fee is unpaid when due, or a chargeback is raised;
    • a Platform restricts, disapproves, suspends or acts against your business, your Ads, or Our Ad Account, or we reasonably believe it may;
    • we consider that continuing to supply you presents a legal, regulatory, reputational or commercial risk to us;
    • you become insolvent, are unable to pay your debts as they fall due, enter any insolvency process, or cease or threaten to cease trading.
  5. On termination for any reason:
    • the Ads stop running and your licence under clause 6.5 ends immediately;
    • all Fees due to us become immediately payable;
    • Spend already paid is dealt with in accordance with clause 8.8 and clause 8.9;
    • we keep Our Ad Account, the campaigns, the audiences, the data and the performance history, in accordance with clause 5;
    • we may keep copies of the Ads and the Customer Materials as part of our records and portfolio;
    • the licence granted to us in clause 6.2 continues in full, subject only to an opt out under clause 6.3.
  6. Clauses that by their nature should survive termination do so, including clauses 1, 5, 6, 7, 8, 9, 10, 13, 14, 15, 16, 20 and 21.

13. Liability

  1. Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited or excluded.
  2. Subject to clause 13.1, our total aggregate liability to you in connection with this contract, whether in contract, tort (including negligence), breach of statutory duty, restitution or otherwise, is limited to the greater of (a) the total Fees actually paid by you to us in the three months immediately before the event giving rise to the liability, and (b) £250.
  3. Subject to clause 13.1, we are not liable to you for any of the following, whether direct or indirect:
    • loss of profit, revenue, sales, business, contracts or anticipated savings;
    • loss of or damage to goodwill or reputation;
    • loss of opportunity, loss of customers or loss of enquiries;
    • loss of or corruption of data;
    • wasted expenditure, including advertising spend;
    • any indirect, special or consequential loss.
  4. Subject to clause 13.1, we are not liable for any loss arising from: the content, accuracy or compliance of an Ad; results, delivery or performance; any act, omission, policy, measurement, decision, outage, suspension or account action of a Platform; any act or omission of a third party model provider or other supplier; any interruption or unavailability of the Service; or your own use of, or reliance on, anything we produce.
  5. Each provision of this clause operates separately. If any part is found to be unenforceable, the others continue to apply.
  6. You must bring any claim under this contract within six months of the date you first became aware, or ought reasonably to have become aware, of the circumstances giving rise to it. After that the claim is barred.
  7. These limits reflect the fact that producing the Ads is free, that the Fees are proportionate to the Service supplied, that results cannot be guaranteed, and that risk is allocated accordingly. You have had the opportunity to take advice on these terms and to insure against the risks you bear under them. You accept that this allocation is reasonable.

14. Entire agreement and no reliance

  1. These terms, together with the privacy policy and anything we expressly confirm in writing, form the entire agreement between us and supersede all previous agreements, arrangements, statements and understandings.
  2. You acknowledge that in entering into this contract you do not rely on, and have no remedy in respect of, any statement, representation, assurance, forecast, example, figure or warranty that is not set out in these terms, whether made negligently or innocently.
  3. Nothing in this clause limits liability for fraud or fraudulent misrepresentation.

15. Confidentiality

  1. Each party shall keep confidential all non public information disclosed by the other in connection with this contract, and use it only for performing this contract. Our confidential information includes our prices, methods, prompts, tooling, model choices, targeting approach and performance data.
  2. This does not apply to information that is or becomes public other than by breach, that was already lawfully held, that is independently developed, or that must be disclosed by law, by a court, or by a regulator.
  3. Nothing in this clause restricts our use of the Customer Materials, the Ads or the performance data as permitted by clauses 5 and 6.
  4. This clause survives termination for three years.

16. Data protection

  1. Our handling of personal data is described in our privacy policy, which forms part of these terms.
  2. In relation to the personal data we hold about you and your staff, and in relation to the ad performance, audience and measurement data generated by running the Ads from Our Ad Account, we act as controller and determine the purposes and means of processing. We are not your processor in respect of that data.
  3. Each party shall comply with the UK General Data Protection Regulation and the Data Protection Act 2018 in performing this contract.
  4. If you give us personal data about any other person, you confirm that you have the right to do so and that the person has been given the information required by the UK GDPR.
  5. You are responsible for the lawfulness of any personal data on your website that we collect under clause 4.1, and for any consent and notice required for a Meta pixel or similar tag on your own website. Those are your obligations as controller of your own website, not ours.

17. Third party platforms

  1. The Ads run on platforms operated by third parties. Your business and the Ads are subject to the terms, advertising policies and community standards of those platforms, which apply to you as an advertised business as well as to us.
  2. You must comply with those terms and policies. A breach by you is a breach of this contract.
  3. We have no control over the Platforms. Outages, policy changes, algorithm changes, price changes, disapprovals, restrictions, account suspensions, measurement changes and delivery decisions are not our responsibility and are not a breach of this contract by us.
  4. We may change the platforms, models and suppliers we use at any time.

18. Force majeure

  1. We are not liable for any delay in performing, or failure to perform, any obligation under this contract caused by an event beyond our reasonable control. That includes acts of God, fire, flood, epidemic, war, terrorism, civil unrest, industrial action, failure of utilities, failure or interruption of telecommunications or internet services, cyber attack, failure or withdrawal of any third party platform, model provider, hosting provider or payment provider, and any act, restriction or change of law of any government or regulator.
  2. If such an event continues for more than 30 days, either party may terminate this contract on written notice, with no liability beyond Fees already due.

19. Changes to these terms

  1. We may change these terms at any time by posting an updated version on this page and changing the date and version shown at the top.
  2. A change takes effect when it is posted, except that a change which alters price, liability, intellectual property or termination takes effect 14 days after we email you about it. Continuing to use the Service, or committing further Spend, after a change has taken effect is acceptance of the changed terms.
  3. If you do not accept a change, your remedy is to stop the Service under clause 12.2. Price changes are additionally subject to the notice in clause 8.7.

20. General

  1. Assignment. We may assign, transfer, charge, subcontract or deal in any other manner with any or all of our rights and obligations under this contract, without your consent. You may not do any of those things without our prior written consent.
  2. Subcontracting. We may perform any part of the Service through subcontractors and third party suppliers.
  3. No partnership. Nothing in this contract creates a partnership, joint venture, agency or employment relationship between us. Neither party may bind the other.
  4. No waiver. A failure or delay in exercising any right is not a waiver of it. A waiver of any breach is not a waiver of any later breach. A waiver is effective only if given in writing.
  5. Severance. If any provision is found to be invalid, illegal or unenforceable, it shall be modified to the minimum extent necessary to make it valid, legal and enforceable, or if that is not possible, deleted. The rest of the contract is unaffected.
  6. Notices. Notices under this contract are given by email: to us at hello@awakenedmedia.net, and to you at the address you gave us. A notice is deemed received at the time of transmission, or if sent outside business hours, at 9am on the next business day. This clause does not apply to the service of proceedings.
  7. Third party rights. A person who is not a party to this contract has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any of its terms.
  8. Cumulative remedies. Our rights and remedies under this contract are in addition to, and not exclusive of, any rights and remedies provided by law.

21. Governing law and jurisdiction

  1. This contract, and any dispute or claim arising out of or in connection with it or its subject matter or formation, including non contractual disputes and claims, is governed by and construed in accordance with the law of England and Wales.
  2. The courts of England and Wales have exclusive jurisdiction to settle any such dispute or claim, and each party irrevocably submits to that jurisdiction.